Knowledge
Research, essays, and frameworks on trust-driven AI.
Original research, customer case studies, and perspectives on building AI where humans have the final say.
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May 9, 2026
The continuous compliance shift: why annual paperwork is dying
SOC 2 was designed for an annual rhythm. Buyers, regulators, and scoring tools have all moved to continuous. The audit calendar isn't going away — it's becoming the floor.
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May 8, 2026
What buyers actually buy when they buy compliance software
Nobody writes a check for SOC 2 software because they want SOC 2. The artifact is evidence. The decision is the product. Compliance vendors that miss this ship the wrong thing.
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May 7, 2026
Hallucination is a category error, not a tuning problem
The AI industry treats hallucination as a knob to turn. We think it's a wall to redesign around. Here's why the framing matters.
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May 6, 2026
What Reputational AI actually means
We've been calling what we build Reputational AI for about a year. Here's what the term means, what it isn't, and why we think it matters.